.2024 has been a volatile year for adtech funding.U.S.-focused adtech startups, when familiarized to getting billions in equity capital yearly, have actually reared virtually $360 million up until now this year, putting it on the right track to become the industryu00e2 $ s slowest year in over a many years, per Crunchbase records. That lag is because of market saturation, increased regulative stress, and financial uncertainties.ADWEEK consulted with five VCs that continue to acquire adtech companies, even with these problems, regarding what they are actually looking for and what they prevent. Probably unsurprisingly, these investors are targeting chances in privacy-focused technologies and industry-specific areas like hooked up television.